Mortgage industry
Then, in 2006, a slowdown in real estate led to a deterioration of home values, an increase in inventories, and ultimately to today's tightening of credit guidelines, leaving many investors unable to sell or refinance out of their existing positions. Many Americans who had tapped into their equity were suddenly tapped-out and overextended as home values fell. Foreclosures followed in record numbers and a re-valuation of mortgage bonds and other financial instruments created the credit/liquidity domino effect we're now experiencing.
The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land.
Thou shalt dedicate thyself to becoming the very best Mortgage Professional you can be. Thou shall be a virtual sponge and soak up everything related to your knowledge and improvement of your Mortgage Business. The more you learn, the more powerful you become, and the more powerful you become, the more effective you will be at originating mortgages.
There is no doubt that all of us have broken these commandments from time to time. Should you consistently break these Ten Commandments of Mortgage Marketing, you do run the risk of a mass customer and prospect exodus the world has yet to see.
Subprime mortgages have now been credited for bankrupting well over 135 lenders and seriously damaging operations at many major mortgage firms. They've reportedly wiped out 5 hedge funds, tens of thousands of jobs, and have led to millions of foreclosures with millions more on the way. And, as if that weren't enough, subprime mortgages are also blamed for massive volatility in the stock, bond, credit, futures, and real estate markets here in the US and around the globe. Some say losses in the mortgage securities market alone could reach hundreds of billions of dollars this year.
This means that, for any Americans looking to buy, sell, or refinance a home, they are confronting a very different market from the one that existed just 6-12 months ago.
How did this happen?The recent real estate boom was fueled by a period of record home appreciation and historically low interest rates. Banks, in order to compete, loosened guidelines and began offering more funding to more borrowers through riskier, non-conforming or "exotic" mortgages.
Although I can't promise you a complete meal in just 30 minutes as does Rachael Ray on the Food TV Network...I can provide you a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can't find enough time to really do your marketing. Set up appointments with mortgage prospects or customers,
Buyers: Get pre-approved by your mortgage professional. While there are a lot of great deals out there, getting credit is becoming tougher and tougher, and it's taking longer and longer to complete a transaction. Remember, what you qualify for today could change tomorrow in a volatile market. For those looking to refinance, keep this in mind. There is no time to delay! Communicate with your lender. Don't do anything that could negatively affect your credit, and make sure you get all your documentation in on time.
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