By Frank Armstrong
The Bank of England may have given UK PLC an economic boost with its recent interest rate cut of 1.5%, but the credit crunch isn't just affecting big business and the banking sector. The average person in the street is feeling the squeeze too. So will the reduction of the base rate to 3% offer any short-term relief to the customers holding a total of 72 million credit cards, beleaguered by interest charges far and above the base rate?
While mortgage borrowers will have to wait and see if the trickle-down effect reduces the cost of their mortgage repayments, credit card customers have been warned not to expect repayments to fall. Consumers look set to continue to pay an average of 17% APR on credit cards, and that percentage is unlikely to change as a result of the rate cut. The common opinion is that rates are only cut to attract customers, and in the current economic climate, lenders are reluctant to encourage even more credit into the system. Even though the lenders would like to pass on these savings to their customers, in the current economic climate those savings may have to wait a while until the market is more stable.
The lenders are more aware (and increasingly concerned) by the prospect of 'bad debt' eating into their profits, as some cardholders struggle to make repayments. Profit is intrinsically tied up in the amount of interest charged, and consequently lenders are fighting hard to make sure those profits aren't squeezed further by cutting interest rates, despite Government attempts to boost the economy at ground level. This reluctance to expose their companies to a worsening position has drawn the attention of the Prime Minister and the Chancellor, prompting them to call for a "new, responsible approach" to lending. Card lenders in return have made it quite clear that they do have their customers interests at heart, and stabilising the market is their first priority, rather than making knee-jerk cuts that could cause more problems than they solve.
Store cards are amongst some of the worst culprits of inflated interest charges, but a few credit cards also charge above-rate interest charges. The trick for the consumer is to hunt through the acres of information and find a deal that suits them. The average APR charge on credit cards has risen from 16.8% a year ago to the current average of 17.6% today, despite the interest rate almost halving from 5.75% to 3% over the same time period. Store card rates have risen faster, up by 1% over a six-month period, with the most expensive now charging shoppers more than 30%. This reluctance to replicate the base rate cut has angered government officials, leading them to accuse credit card companies of behaving 'irresponsibly' in the face of mounting pressure to mirror the base rate cut with reductions of their own. Despite continued calls by both the public and the Government, credit card lenders are remaining steadfast, insisting that rates on cards will not be changed. In truth, the credit card lenders are caught between a rock and a hard place. Interest payments are what keep credit card companies in business. At this time, reducing your capital would be a suicidal move by the card companies.
The credit card lenders, concerned by the potential of exposure to 'bad debt', are tightening up on their approach to business, making sure that customers take full responsibility for their loans. It can take only a couple of missed payments for a customer to be at the receiving end of strict enforcement of payment orders, but card companies do understand that everyone is being hit by this crisis, and will do everything they can to help people out. This isn't some good-natured, altruistic approach - it's good business sense. Minimum monthly repayments barely cover interest charges and administration fees. The Citizen's Advice Bureau has said that 20% of all new debt inquiries in 2007-08 have concerned credit card, store card and charge card debts. The Consumer Credit Counselling Service agrees; they have seen a surge in 'charging orders' enforced by card firms in the same period. Card lenders in return have made changes to their customer support policies, being much more proactive in helping those who do get into difficulties tackle the problems much earlier, reducing the overall burden.
The US has responded to the credit crisis by ensuring that interest charges to credit cards have been mirroring the base rate cut, but the UK has yet to follow suit, despite only a 2% difference in base rates between the two countries. Card lenders put the blame squarely on the Government?s shoulders, claiming that regulation such as the Office of Fair Trading?s 2006 decision to put a ?12 cap on penalty fees, as well as their own falling profits on payment protection insurance, is responsible for increasing the cost of credit. They claim that this leaves them unable to reflect changes in the base rate by cutting the APR rate on credit cards. With this in mind, reductions in credit card interest rates look unlikely any time soon. However, with a little bit of legwork and a pocket calculator, a clever consumer can still find some good credit card bargains, with some card lenders bucking the trend and continuing to offer incentives to new and existing customers.